Global Strategic Communication

Research has illustrated multiple meanings of strategic communication, including “integrated communication,” decisive corporate communication, the communication of “strategic values, interests and goals” through multifaceted synchronization, and as an umbrella term for the public relations discipline (Nothhaft et al., 2018; Zerfass et al., 2018). These meanings illustrate the interdisciplinary nature of strategic communication.

Global Strategic Communication is an academic journal seeking to publish scholarly work encompassing all the current and evolving definitions and applications of strategic communication.